Browsing ANG_Articles by Author "e889b3bc-cffd-460f-898e-6543e510d8c4"
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Cross-cultural interpretation of filmic metaphors: A think-aloud experiment
Bort-Mir, Lorena; bolognesi, marianna; Ghaffaryan, Susan De Gruyter (2020-10-06)The purpose of this study is to investigate how viewers who speak different languages interpret cinematographic metaphors in a filmic advertisement. The study is organized in three parts: First, we offer a theoretical model ...