Listar ICC_Articles por autoría "51ea04ad-9011-4e01-aaae-74d3c37967b2"

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    • closedAccess   A deep hybrid learning model for customer repurchase behavior 

      Kim, Jina; Ji, honggeun; Oh, Soyoung; Hwang, Syjung; Park, Eunil; del Pobil, Angel P. Elsevier (2020-11-28)
      Smartphones have become an integral part of our daily lives, which has led to the rapid growth of the smartphone market. As the global smartphone market tends to remain stable, retaining existing customers has become a ...

    • openAccess   Between comments and repeat visit: capturing repeat visitors with a hybrid approach 

      Kim, Jina; Jang, Yeonju; Bae, Kunwoo; Oh, Soyoung; Nam, Jeong Jeong; Park, Eunil; Han, JinYoung; del Pobil, Angel P. Emerald (2021-08-05)
      Purpose Understanding customers' revisiting behavior is highlighted in the field of service industry and the emergence of online communities has enabled customers to express their prior experience. Thus, purpose of this ...