Browsing EMC_Articles by Keyword "product presentation"
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Analysing observer preferences when presenting a product in a rendered scene: 2D vs. autostereoscopic 3D displays
Taylor & Francis (2018)This research compares the way the image of a product included within a rendered scene shown on an autostereoscopic 3D display is rated versus the same image shown in a 2D display. The purpose is to understand the observer's ... -
Influence of presentation means on industrial product evaluations with potential users: a first study by comparing Tangible Virtual Reality and presenting a product in a real setting
Springer Verlag (2019-10-14)Nowadays Virtual Reality allows products to be presented to potential users, but as they cannot feel them physically, their perception of some product attributes can be distorted. Conversely, the mixture of visual and ...