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Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging
Rojas, Juan-Carlos; Contero, Manuel; Vergara, Margarita; Higuera-Trujillo, Juan Luis MDPI (2024)Packaging design is pivotal in motivating consumer decisions, as a key communication tool from creation to purchase. Currently, the interpretation and evaluation of packaging’s impact are shifting toward non-traditional ...