Browsing TFM: Màster Universitari en Noves Tendències i Processos d'Innovació en Comunicació by Keyword "Estereotipo masculino"
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Estereotipos masculinos presentes en marcas de limpieza del hogar en la actualidad
Universitat Jaume I (2020-07-13)One of the elements that advertising communication uses the most are stereotypes, both male and female. In this case, male stereotypes are used in two main ways, one of them is as an expert in the field ...