Browsing Departament: Psicologia Evolutiva, Educativa, Social i Metodologia by Keyword "fundraisers behavior"
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Fundraising through the F2F: When the smile implies a rejection of the interaction
Wiley (2020-06-19)The objective of this study is to explore the effect of the intentional smile on social rejection in the F2F communication strategy of NGOs. Two studies analyze the effect of smiling on passerby conduct, as well as related ...