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Three-dimensional metaphorical objects in street advertising
(Asociación Española de Lingüística Aplicada (AESLA), 2015)
This paper aims at unravelling the role of metaphor in three street marketing campaign
advertisements. Each advertisement is the product of a creative process involving metaphorical
mappings from an urban object (shelter, ...
Llibres
(Universitat Jaume I. Institut Universitari d’Investigació Feminista i de gènere, 2008)
A Pilot Didactic Unit as a Support to the History Subject
(IJHSSI, 2016)
Nowadays, there is a need to fit into a world increasingly globalized, for that reason English
teaching should not be limited to the study of its structure, but to the use of the language in different contexts in
order ...
A Dominant Language Constellations case-study on language use and the affective domain
(Springer, 2020)
Globalisation, international mobility, and new technologies make current multilingualism qualitatively different to not only mono- and bi-lingualism but also to any of its historical incarnations. As a new linguistic ...
Assessing the impact of extramural media contact on the second- language pragmatic competence and awareness of English philology students in Spain
(Peter Lang, 2018)
Pragmatic competence is a fundamental aspect of communicative competence and is understood as a capacity to deal with the relationship between utterances and the acts that may be performed through them, as well as the ...
A Multimodal Approach to Product Presentations
(ELSEVIER, 2015)
Multimodality approaches discourse focusing on the analysis of the semiotic modes that help fulfil the communicative purpose of
a particular genre, which in the case of product presentations is to persuade of the excellence ...
Conceptual Metaphor in Meditation Discourse: An Analysis of the Spiritual Perspective
(Universiti Kebangsaan Malaysia, 2020-02)
Meditation has spread beyond the frontiers of religion to go global in other areas of social practice, including secular and spiritual-but-not-religious contexts. Conceptual metaphor, as proposed by Lakoff (1993) has been ...
Showing power and persuasion in business communication: The corporate news section in websites and social media
(Peter Lang, 2017)
This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and ...
El trabajo por proyectos en los másteres universitarios: La resolución de problemas como herramienta didáctica en filología inglesa
(Narcea, 2021)
Que la universidad sea inclusiva es un desafío para los sistemas educativos. Planificar los procesos de enseñanza y aprendizaje desde esta perspectiva implica diseñar y desarrollar asignaturas pensando en la diversidad de ...
The use and function of "please" in learners' oral requestive behaviour : a pragmatic analysis
(Universidad de La Rioja, 2009)
The aim of this paper is to focus on “please” as one of the most frequent modifiers used to mitigate the impositive speech act of requesting. However, apart from this main function, scant attention has been paid to the ...