ListarDepartament: Estudis Anglesos por tema "science dissemination"
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A multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos
Cracow Tertium Society for the Promotion of Language Studies (2023-03-28)Science popularisation has received widespread interest in the last decade. With the rapid evolution from print to digital modes of information, science outreach has been seen to cross educational boundaries and become ... -
Engaging the audience in online Youtube science dissemination videos: a look at the uptake of multimodal engagement strategies
University of Belgrade (2023)This study deals with YouTube science dissemination videos as a pedagogical tool for ESP and EMI courses. These videos maximize the reach of scientific content bringing it closer to the general public. However, in this ... -
Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos
Elsevier (2022-05-13)As science communication goes beyond the traditional borders of academia, new science dissemination genres emerge. This paper presents a multimodal analysis of two online science videos uploaded to YouTube: a recorded TEDx ... -
Multimodal engagement strategies in science dissemination: A case study of TED talks and YouTube science videos
Sage (2023-03-18)The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic ...