ListarDepartament: Estudis Anglesos por tema "rhetoric"
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Showing power and persuasion in business communication: The corporate news section in websites and social media
Peter Lang (2017)This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and ... -
The rhetorical dimension of printed advertising: a discourse-analytical approach
Publicacions de la Universitat Jaume I (2007)he study of the rhetorical uses of language in advertising can be approached from different disciplines –discourse analysis, media studies, metaphor theory–. Although normally focusing on different aspects according to ...