• openAccess   A Multimodal Approach to Product Presentations 

      Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia ELSEVIER (2015)
      Multimodality approaches discourse focusing on the analysis of the semiotic modes that help fulfil the communicative purpose of a particular genre, which in the case of product presentations is to persuade of the excellence ...
    • openAccess   Authentic materials in the Business English classroom: Annual Reports 

      Ruiz-Garrido, Miguel F.; Palmer-Silveira, Juan Vilnius University (2015)
      International firms are interested in getting the best possible professionals, those who are able to communicate accurately at the workplace. To help them, the use of authentic materials in the classroom can enhance ...
    • openAccess   Metaphorical Concepts and Their Cognitive Functions in Medical Discourse: Research Papers vs. Press Articles 

      Navarro i Ferrando, Ignasi Faculty of Economics. University of Belgrade (2021-01)
      The aim of this paper is to disclose linguistic evidence of the use and function of metaphors in medical discourse, by comparing their incidence in two genres, namely research papers and press articles. For that purpose, ...