Browsing Departament: Estudis Anglesos by Keyword "evaluación multimodal"
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New genres and new approaches: teaching and assessing product pitches from a multimodal perspective in the ESP classroom
Universidad de Granada (2022-06-01)One of the most innovative genres in today’s business communication is the product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach ...