• openAccess   Brands as New Forms of Religiosity: the Case of the World of Red Bull 

      Gil-Soldevilla, Samuel; Palao Errando, José Antonio; Marzal Felici, Javier Universitat Ramon Llull (2014)
      Institutional religion’s loss of influence runs parallel to the emergence of the sa­cred in the secular. The transformation of the religious and the re-enchantment of the profane are also present in con­sumption, which is ...