Listar COM_Articles por fuente "Comunicar, vol. XVII, núm. 34 (2010), p. 125-134"
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La publicidad en la era digital: el microsite como factor estratégico de las campañas publicitarias on-line
Grupo Comunicar (2010)The exponential and irreversible growth of the social web is an undeniable phenomenon that is provoking a series of changes in communication models. This global revolution proposes a new model that is completely democratic, ...