Listar COM_Articles por fuente "Communication and Society, 2019, vol. 32 no 4"
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Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness
Servicio de Publicaciones de la Universidad de Navarra (2019)In striving for effectiveness these days, sales alone cannot be the single foremost objective. Other factors can contribute to the creation of a virtuous cycle and have an impact on sales. These too should be measured when ...