Browsing COM_Articles by Source "Communication Today, 2020, vol. 11, no 1"
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Strategies in Journalistic Branding on Social Media: The Influence of Public and Business Dimensions According to Future Journalists’ Perceptions
University of SS. Cyril and Methodius, Faculty of Mass Media Communication (2020)Social media have enabled journalists to promote their work and interact with audiences without the intermediation of their organisation. Branding on social media has become a new competency that journalists have to address. ...