Listar COM_Articles por autoría "eabe7d9c-bbdf-4846-94eb-6864d98a9620"
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La publicidad en la era digital: el microsite como factor estratégico de las campañas publicitarias on-line
Romero Calmache, María; Fanjul, Carlos Grupo Comunicar (2010)The exponential and irreversible growth of the social web is an undeniable phenomenon that is provoking a series of changes in communication models. This global revolution proposes a new model that is completely democratic, ...