Browsing COM_Articles by Author "dc2a8f0b-c8b8-4bfa-917b-faf8a2a1d6aa"

Now showing items 21-22 of 22

    • openAccess   Redes digitales y evento tradicional: caso festapedia 

      BERNAD MONFERRER, M. ESTELA; Mut-Camacho, Magdalena Universidad Complutense de Madrid. Facultad de Ciencias de la Información (2012-02)
      Internet and new communication technologies are an excellent platform to disseminate the traditional events, becoming a key tool in a globalized world, where cities are considered actually like products where their identity ...

    • openAccess   Reflexions sobre la responsabilitat corporativa. Pot haver-hi identitat sense RSC però mai RSC sense identitat 

      Mut-Camacho, Magdalena Institut d´Estudis Catalans (2013-11)
      This paper proposes an analysis of corporate social responsibility (CSR) from the standpoint of corporate strategy with a view to considering its internal and external influence. The author hypothesises that firms should ...