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Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors
Fernández Beltrán, Francisco; Bosovsky Favre, Guillermo; Rodriguez-Tarodo, Almudena Universidad de Navarra (2023-10-02)This study analyses temporary employees’ perceptions and experiences with respect to temporary employment companies (TECs), which contract them, and to the companies where they provide their services. Their level of possible ...