Listar COM_Articles por autoría "afa72b0c-6184-4752-b8ef-e0a10cae48a6"
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Acciones no convencionales de la publicidad exterior: aproximación teórica a una terminología
Breva-Franch, Eva; Balado-Albiol, María-Consuelo Instituto Superior de Gestão - ISG (2014)Outdoor advertising is experiencing times of change, where traditional media coexist with the most innovative and creative actions, supported in many cases by the incorporation of new technologies. These actions arise from ... -
El afianzamiento de los e-sports en pandemia, una oportunidad para las marcas
Sanahuja-Peris, Guillermo; Mut-Camacho, Magdalena; Balado-Albiol, María-Consuelo Fundación iS+D para la Investigación Social Avanzada (2021-07-30)Los e-sports, actividad de ocio basada en las competiciones de videojuegos, tienen entre la generación Z su principal nicho de consumo. Si bien los estudios precedentes (Ströh, 2017; Elasri-Ejjaberi ... -
La creatividad en el medio exterior del sector de la telefonía móvil: análisis en España y Portugal
Breva-Franch, Eva; Balado-Albiol, María-Consuelo; Lopes, Paula Universitat Autònoma de Barcelona (2014-12)Outdoor media requires a specific creativity tailored due to their characteristics and to the moment when the public has contacted with him. Despite the revolution that the outdoor advertising is going through, and due ... -
La creatividad de la publicidad exterior: teoría y práctica a partir de la visión de los creativos
Breva-Franch, Eva; Balado-Albiol, María-Consuelo Universidad Complutense de Madrid. Departamento de Comunicación Audiovisual I (2009-03)New technologies and their adaptation to advertising media are stirring a revolution in the creative use of the media, and out-of-home advertising is no exception in this new field. However, the rules and standards regarding ... -
Messages with Impact: Creativity in Traditional Outdoor Advertising Platforms in Castellón
Breva-Franch, Eva; Balado-Albiol, María-Consuelo; Rutherford Online Journal of Communication and Media Technologies (2013)Outdoor advertising is currently undergoing a transformation as both the variety and popularity of digital platforms increases. This will inevitably involve significant changes in both the conception and production of ... -
¿Se merece la publicidad un museo? Estudio y análisis mundial de los museos de publicidad
Breva-Franch, Eva; Balado-Albiol, María-Consuelo Fórum Internacional de Comunicación y Relaciones Públicas (2015-06)The changes occurring in both the design of museums from the 70s, and advertising communications in recent decades, has provoked the reflexion about the absence of an international museum of advertising that has a physical ...