Listar COM_Articles por autoría "a08b7be2-8b5d-49d5-bb68-40d2cad1a8a5"
Mostrando ítems 1-1 de 1
-
Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model
Jiménez-Marín, Gloria; Ramírez-Alvarado, Mar; Gonzalez-Oñate, Cristina MDPI (2022)(1) Background: the present research addresses sensory marketing to check its possible potential in making the consumer shopping experience in physical points of sale more sustainable and efficient, both for potential ...