Listar COM_Articles por autoría "8c4cf4f9-d32d-499b-9cd9-65dd21f7f57a"
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Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model
Jiménez-Marín, Gloria; Ramírez-Alvarado, Mar; Gonzalez-Oñate, Cristina MDPI (2022)(1) Background: the present research addresses sensory marketing to check its possible potential in making the consumer shopping experience in physical points of sale more sustainable and efficient, both for potential ...