Listar COM_Articles por autoría "619e2bb1-0877-4186-88ad-96ee6953d71f"
Mostrando ítems 1-1 de 1
-
La influencia de los jugadores de videojuegos online en las estrategias publicitarias de las marcas. Comparativa entre España y Corea
Fanjul, Carlos; Gonzalez-Oñate, Cristina; Peña-Hernández, Pedro-Jesús Grupo Comunicar (2019-01-01)The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and ...