Listar COM_Articles por autoría "128868f2-64a2-419e-b27c-6b76111b5c85"
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Análisis del uso de Twitter como plataforma estratégica de diálogo: las empresas del IBEX35 y la difusión de mensajes sobre COVID
Miquel Segarra, Susana; Rangel-Pérez, Celia; Monfort, Abel Universidad de Piura (2023)El trabajo analiza la comunicación realizada por parte de empresas del IBEX35 en situacio-nes de crisis para determinar los mecanismos que tratan de favorecer el diálogo entre organizaciones y sus stakeholders. La muestra ... -
The Strategic Transfer of Intangible Assets via Twitter by Spanish Listed Companies in Times of Crisis
Rangel-Pérez, Celia; Miquel Segarra, Susana; MUSICCO NOMBELA, DANIELA Scoala Nationala de Studii Politice Administratice (S.N.S.P.A.) (2022)In times of crisis such as the one we have experienced due to COVID-19, listed companies have enhanced the communication of their intangible assets. Thus, the aim of this research is to study how listed companies in Spain ... -
Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic
Rangel-Pérez, Celia; Monfort, Abel; Miquel Segarra, Susana Universidad de Navarra (2022-04-01)Studies of corporate communication and intangible management are especially interested in knowing how to establish a proper dialogue with stakeholders to integrate their concerns into internal management and to be able ...