Browsing Departament: Ciències de la Comunicació by Source "Trípodos, 2014, 35"
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Brands as New Forms of Religiosity: the Case of the World of Red Bull
Universitat Ramon Llull (2014)Institutional religion’s loss of influence runs parallel to the emergence of the sacred in the secular. The transformation of the religious and the re-enchantment of the profane are also present in consumption, which is ...