Visualitza Departament: Ciències de la Comunicació by font "Pensar la Publicidad Vol. 7 Num.2 (2013), 295-316"
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La percepción sobre la función de la comunicación corporativa en los sectores tradicionales
Universidad Complutense de Madrid / Ediciones Complutense (2013-01)The purpose of this research is to gain knowledge on the perception about the corporate communication role in the traditional sectors, coming from its own departmental structure and considering its communication manager ...