Listar TFM: Treballs de Final de Màster por autoría "5d8aa615-311f-4445-aa35-42737aa7dc65"
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Gamifying The EFL Class: attitudes toward learning and improvement in the recognition and correction of false friends among adult learners
Boggio-López, Enzo Universitat Jaume I (2020-11-02)False friends area frequent source of mistakes among non-native speakers in EFL comprehension and production. Like many other aspects of the English language,false friendsare often taughtthrough conventional ... -
Portrait of a company’s brand identity through video advertisements: a contrastive multimodal analysis of Apple and Samsung
Boggio-López, Enzo Universitat Jaume I (2019-10-22)Conveying the right brand image to a target market is a fundamental marketing activity. In the current time, the technology market is saturated and buyers are open to numberless devices and alternatives, for which intense ...