Visualitza Departament: Llenguatges i Sistemes Informàtics per paraule clau "Web 2.0 technologies"
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Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies
SpringerOpen (2016-08)The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This ...