ListarDepartament: Llenguatges i Sistemes Informàtics por tema "Customer relations"

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    • openAccess   Sustainable customer relationship management 

      Ferrer Estevez, Maria; Chalmeta, Ricardo Emerald Publishing Limited (2023)
      Purpose – Sustainable customer relationship management (SCRM) is a combination of business strategy, customer-oriented business processes and computer systems that seeks to integrate sustainability into customer relationship ...