Listar Departament: Enginyeria de Sistemes Industrials i Disseny por autoría "68845334-e557-416a-9e9a-3e59a536f3ed"
Mostrando ítems 1-4 de 4
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Does a presentation media influence the evaluation of consumer products? A comparative study to evaluate virtual reality, virtual reality with passive haptics and a real setting
Galán Serrano, Julia; García-García, Carlos; Felip, Francisco; Contero, Manuel Universidad Internacional de La Rioja (UNIR) (2021-01-11)Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how ... -
The impact of the presentation means on the assessment of the characteristics of a product and the user's purchase intention
Felip, Francisco; Galán Serrano, Julia; García-García, Carlos; Contero, Manuel; Chulvi, Vicente Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO) (2021-07)The rise of e-commerce has encouraged the use of image and virtual reality as the preferred means for many companies to present their products, replacing other more conventional presentation formats. However, the perception ... -
The influence of haptics when assessing household products presented in different means: a comparative study in real setting, flat display, and virtual reality environments with and without passive haptics
Galán Serrano, Julia; Felip, Francisco; García-García, Carlos; Contero, Manuel Oxford University Press (2020-12-15)This research aimed to analyse the influence of presentation means in assessing different household product characteristics and to study the influence of physical contact with the product on that assessment. To this end, ... -
Touch Matters: The Impact of Physical Contact on Haptic Product Perception in Virtual Reality
Felip, Francisco; Galán, Julia; Contero, Manuel; García-García, Carlos MDPI (2023-02-02)Nowadays, the presentation of products through virtual reality and other online media coexists with traditional means. However, while some products may be perceived correctly in digital media, others may need physical ...