ListarESID_Congressos i Conferències por tema "product presentation"
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Packaging design: learning through fictional cases or real cases? Comparative study of student performance over 8 academic years
International Academy of Technology, Education and Development (IATED) (2019-07-01)In the practical subjects of the Degrees in Industrial Design students usually apply theoretical knowledge to solve complex cases, but in many occasions these cases are only fictional. However, it is also possible to provide ... -
The impact of the presentation means on the assessment of the characteristics of a product and the user's purchase intention
Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO) (2021-07)The rise of e-commerce has encouraged the use of image and virtual reality as the preferred means for many companies to present their products, replacing other more conventional presentation formats. However, the perception ...