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dc.contributor.authorCallarisa Fiol, Luis J.
dc.contributor.authorRoshchina, Alexandra
dc.contributor.authorCardiff, John
dc.contributor.authorSánchez-García, Javier
dc.date.accessioned2013-05-15T11:23:44Z
dc.date.available2013-05-15T11:23:44Z
dc.date.issued2012-10
dc.identifier.urihttp://hdl.handle.net/10234/63522
dc.description.abstractIn recent years, there has been an exponential increase in the volume of user-generated content being made available in social media platforms of the Web 2.0 genre. Among the most valuable from a marketing perspective is the prevalence of online reviews of products and services which can serve as vast, up-to-the-minute sources of data for research and marketing management. In this paper, we describe our work on the analysis of the different components of brand equity and their relations in hotels, using data extracted from social media platforms. By using online sources of reviews, we can achieve a greater degree of confidence in our findings as we have access to a far greater quantity of reviews spanning any given timeframe. Additionally we can have greater confidence in the information contained therein, as the reviews reflect the opinions of the customers considered at leisure, usually after their return from the hotel, rather than a hastily completed survey as the customer leaves the hotel.ca_CA
dc.format.extent6 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherElsevierca_CA
dc.relation.isPartOfTourism Management Perspectives, Volume 4, October 2012ca_CA
dc.rights.urihttp://rightsstatements.org/vocab/CNE/1.0/*
dc.subjectBrand equityca_CA
dc.subjectWeb 2.0ca_CA
dc.subjectSocial mediaca_CA
dc.subjectICTca_CA
dc.subjectSocial networkingca_CA
dc.titleHarnessing social media platforms to measure customer-based hotel brand equityca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doihttp://dx.doi.org/10.1016/j.tmp.2012.04.005
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA
dc.relation.publisherVersionhttp://www.sciencedirect.com/science/article/pii/S2211973612000360ca_CA


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