Listar Tesis Doctorals UJI por autoría "González Ferriz, Fernando"
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The influence of new marketing approaches on the export performance of Spanish firms
González Ferriz, Fernando Universitat Jaume I (2018-10-03)This thesis pretends to determine the variables that have an influence on the export performance of Spanish companies in the fashion sector. To do so, a special attention has been paid to new marketing approaches, considering ...