Listar Tesis Doctorals UJI por autoría "Frydman, Smadar"
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Attachment Styles Associations with Long-Term Relationships Mediated by Brand Loyalty in the Israeli Mobile Market
Frydman, Smadar Universitat Jaume I (2022-04-27)Purpose: The main objective of the thesis is to use attachment styles theory to explore long-term relationships in a service context, using the Israeli mobile market as a case study. Theoretical framework: Attachment theory ...