Unpacking Creativity: The Power of Figurative Communication in Advertising
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Título
Unpacking Creativity: The Power of Figurative Communication in AdvertisingAutoría
Fecha de publicación
2021Editor
John Benjamins PublishingISSN
2210-4070; 2210-4097Cita bibliográfica
Esbrí-Blasco, M. (2023). Review: Unpacking Creativity: The Power of Figurative Communication in Advertising, (Paula Pérez-Sobrino, Jeannette Littlemore & Samantha Ford), Cambridge: Cambridge University Press, 2021. Metaphor and the Social World, 13(1), 120-127Tipo de documento
info:eu-repo/semantics/reviewVersión
info:eu-repo/semantics/acceptedVersionPalabras clave / Materias
Resumen
Just as spices can take an ordinary dish to a whole new extraordinary level by adding
color, flavor and aroma to our food, figurative operations are the precious ingredient
that can make communication more persuasive, ... [+]
Just as spices can take an ordinary dish to a whole new extraordinary level by adding
color, flavor and aroma to our food, figurative operations are the precious ingredient
that can make communication more persuasive, emotionally engaging, and effective.
The book “Unpacking Creativity: The Power of Figurative Communication in
Advertising” is a laudable contribution to metaphor studies, multimodal
communication, advertising and marketing. This monograph focuses on the creative use
of metaphor and other figurative mechanisms and explores some of their applications in
advertising... [...] [-]
Publicado en
Metaphor and the Social World, 13(1), 120-127.Derechos de acceso
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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