The relationships between citizens’ perceptions of corporate political activity and their health risk perception

Abstract

Risk perception is a pertinent issue in the situation of constant risks associated with the biological, climatic, or technological factors that affect citizens’ lives today. The context in which a risk-generating situation arises can influence the way citizens perceive it. Among other factors, it is important to take the political context into account in risk perception research. In this vein, a wide variety of firms try to influence political decisions made by public authorities through the implementation of corporate political activity (CPA) strategies. In the case of polluting industrial complexes, residents who live close to them may perceive higher health risks when they become aware of the implementation of CPA strategies by firms. However, this reality has been neglected in the academic literature. To help fill this gap our research is based on institutional and attribution theories and the social risk perspective. The aim of the paper is to provide empirical evidence on the relationships between perceived CPA strategies, namely information and financial incentives, and health risk perception. For this purpose, the study focuses on residents who live near a polluting industrial complex. The results are obtained using structural equation models, and they show that each CPA strategy influences citizens’ health risk perception in a different way. Finally, we offer theoretical and practical implications of citizens’ health risk perception in a context with corporate political involvement.