Quality management in social business intelligence projects

Abstract

Social networks have become a new source of useful information for companies. Increasing the value of social data requires, first, assessing and improving the quality of the relevant data and, subsequently, developing practical solutions that apply them in business intelligence tasks. This paper focuses on the Twitter social network and the processing of social data for business intelligence projects. With this purpose, the paper starts by defining the special requirements of the analysis cubes of a Social Business Intelligence (SoBI) project and by reviewing previous work to demonstrate the lack of valid approaches to this problem. Afterwards, we present a new data processing method for SoBI projects whose main contribution is a phase of data exploration and profiling that serves to build a quality data collection with respect to the analysis objectives of the project.