From Telefónica to Movistar: A European Case of the Transformation of a Telecom Into a Global TV Company
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Título
From Telefónica to Movistar: A European Case of the Transformation of a Telecom Into a Global TV CompanyFecha de publicación
2023-09-29Editor
University of Southern CaliforniaISSN
1932-8036Cita bibliográfica
Pérez Serrano, M. J., García Santamaría, J. V., & Casero Ripolles, A. (2023). From Telefónica to Movistar: A European Case of the Transformation of a Telecom Into a Global TV Company. International Journal of Communication 17(2023), 5870–5890Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
https://ijoc.org/index.php/ijoc/article/view/19688/4329Versión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Telefónica became a private company in the 1990s, and since the liberalization of the
telecommunications sector, it has operated in the most competitive local market in
Europe. The company has tried to compensate ... [+]
Telefónica became a private company in the 1990s, and since the liberalization of the
telecommunications sector, it has operated in the most competitive local market in
Europe. The company has tried to compensate for the loss of hegemony in its country with
a strong position in other European and Latin American markets. Among its diversification
projects, following in the footsteps of AT&T, its attempt to transform itself into a global TV
company stands out. This article analyzes the evolution that this Spanish company has
undergone in the last 30 years. The most relevant factor in its role as a pay-TV service
provider is that it has been forced to face a substantial economic outlay to have original
content and a position of supremacy in the purchase of sports broadcasting rights. Our
results indicate that today two visions coexist within Telefónica: One committed to
maintaining a pay-TV model, and another that considers that paid content should occupy
a secondary role, limiting itself to being a mere platform aggregator, after forming
continuous alliances with Netflix, Disney+, and DAZN. [-]
Publicado en
International Journal of Communication 17(2023)Derechos de acceso
Copyright © 2023 (María José Pérez-Serrano, José Vicente García-Santamaría, and Andreu Casero-Ripollés)
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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