Agencia de Organización de Eventos Especializada en el Sector del Vino
Impacto
Scholar |
Otros documentos de la autoría: Fas Álvarez, Laura; Pisa Castella, Ana; Yubero Causanilles, Paula
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/101949
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Agencia de Organización de Eventos Especializada en el Sector del VinoTutor/Supervisor; Universidad.Departamento
BERNAD MONFERRER, M. ESTELA; Universitat Jaume I. Departament de Ciències de la Comunicació, /Fecha de publicación
2023-05-26Editor
Universitat Jaume IResumen
We are Lumière, a company specialised in organising events in the wine sector.
Formed by three members and founders, our entity is based in Valencia, from
where we intend to make ourselves known at a national level. ... [+]
We are Lumière, a company specialised in organising events in the wine sector.
Formed by three members and founders, our entity is based in Valencia, from
where we intend to make ourselves known at a national level. By carrying out
this work, what we intend is to propose our business idea and demonstrate its
viability. That is why we have followed different guidelines that we have
established as necessary so that this whole concept is clear.
In the first place, we defined the organisation of events itself and explained why
we were interested in it. Apart from being experts in the field and having studied
Advertising and RR.PP., this sector caught our attention because we
understood that it could go hand in hand with experiences.
Therefore, we wanted all our events to have a creative process behind them
and in order to differentiate ourselves in some way, we created actions related
to art and the five senses for our opening ceremony. In this way, attendees and
potential clients could get to see what we are capable of and our level of
versatility so they can trust us for future projects. Apart from this, we also have
a business plan that shows our creative social responsibility plan, our budget,
financing and fees, as well as a highly detailed communication and marketing
plan, among other relevant points.
To sum up, as Lumière, we fully trust this business creation proposal. Through
this work we have been able to verify that it is a most feasible, effective and
premeditated plan. We consider that we have covered all possible points to be
discussed and that we have taken into account all kinds of variables. It is for this
reason that Lumière will be a success. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Publicitat i Relacions Públiques. Codi: PU0932. Curs acadèmic: 2022/2023
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess