The evolution of the media discourse on the implementation of media companies' new digital business models
Visualitza/
Impacte
![Google Scholar](/xmlui/themes/Mirage2/images/uji/logo_google.png)
![Microsoft Academico](/xmlui/themes/Mirage2/images/uji/logo_microsoft.png)
Metadades
Mostra el registre complet de l'elementcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
comunitat-uji-handle4:
INVESTIGACIONAquest recurs és restringit
Metadades
Títol
The evolution of the media discourse on the implementation of media companies' new digital business modelsData de publicació
2023-05Editor
ElsevierISSN
0040-1625; 1873-5509Cita bibliogràfica
Antonio Monsalve-Alamá, Arturo Ortigosa-Blanch, Javier Sánchez-García, The evolution of the media discourse on the implementation of media companies' new digital business models, Technological Forecasting and Social Change, Volume 190, 2023, 122415, ISSN 0040-1625, https://doi.org/10.1016/j.techfore.2023.122415.Tipus de document
info:eu-repo/semantics/articleVersió
info:eu-repo/semantics/publishedVersionParaules clau / Matèries
Resum
This paper examines the discourse of Spanish media outlets to justify changing their digital business model by introducing paywalls. For the last few years, this sector has been introducing new payment models to ... [+]
This paper examines the discourse of Spanish media outlets to justify changing their digital business model by introducing paywalls. For the last few years, this sector has been introducing new payment models to supplement its income from traditional digital advertising and other revenue models. This article analyzes the evolution of the informational and commercial discourse used by the media to overcome barriers to the implementation of new business models. The sample was defined as a linguistic corpus comprising all content related to the Spanish term for “paywall” from January 2008 to December 2021. Using software designed for this purpose, word association and co-occurrence analyses were carried out. A non-supervised clustering process was also used as the basis for thematic analysis. [-]
Publicat a
Technological Forecasting and Social Change, vol. 190, (2023)Entitat finançadora
ESIC Business & Marketing School
Codi del projecte o subvenció
ESIC-1-V-2017
Drets d'accés
info:eu-repo/semantics/restrictedAccess
Apareix a les col.leccions
- EMP_Articles [456]