The evolution of the media discourse on the implementation of media companies' new digital business models
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Otros documentos de la autoría: Monsalve-Alamá, Antonio; Ortigosa-Blanch, Arturo; Sánchez-García, Javier
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The evolution of the media discourse on the implementation of media companies' new digital business modelsFecha de publicación
2023-05Editor
ElsevierISSN
0040-1625; 1873-5509Cita bibliográfica
Antonio Monsalve-Alamá, Arturo Ortigosa-Blanch, Javier Sánchez-García, The evolution of the media discourse on the implementation of media companies' new digital business models, Technological Forecasting and Social Change, Volume 190, 2023, 122415, ISSN 0040-1625, https://doi.org/10.1016/j.techfore.2023.122415.Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
This paper examines the discourse of Spanish media outlets to justify changing their digital business model by introducing paywalls. For the last few years, this sector has been introducing new payment models to ... [+]
This paper examines the discourse of Spanish media outlets to justify changing their digital business model by introducing paywalls. For the last few years, this sector has been introducing new payment models to supplement its income from traditional digital advertising and other revenue models. This article analyzes the evolution of the informational and commercial discourse used by the media to overcome barriers to the implementation of new business models. The sample was defined as a linguistic corpus comprising all content related to the Spanish term for “paywall” from January 2008 to December 2021. Using software designed for this purpose, word association and co-occurrence analyses were carried out. A non-supervised clustering process was also used as the basis for thematic analysis. [-]
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Technological Forecasting and Social Change, vol. 190, (2023)Entidad financiadora
ESIC Business & Marketing School
Código del proyecto o subvención
ESIC-1-V-2017
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info:eu-repo/semantics/restrictedAccess
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