Internationalization & Localization Strategies: A Case Study on Vogue
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comunitat-uji-handle2:10234/8035
comunitat-uji-handle3:10234/8640
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INVESTIGACIONMetadata
Title
Internationalization & Localization Strategies: A Case Study on VogueDate
2022Publisher
Istanbul University PressBibliographic citation
: Carreira, O., Molines Galarza, N. (2022 Internationalization & Localization Strategies: A Case Study on Vogue. İstanbul Üniversitesi Çeviribilim Dergisi - Istanbul University Journal of Translation Studies, 17, 117-134. https://doi.org/10.26650/iujts.2022.1177822Type
info:eu-repo/semantics/articlePublisher version
https://iupress.istanbul.edu.tr/en/journal/jts/article/internationalization-loca ...Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
Global companies publishing content localized in different languages mainly
focus their quality assurance efforts on a stage prior to publishing. While this
approach has traditionally performed well, the increasing ... [+]
Global companies publishing content localized in different languages mainly
focus their quality assurance efforts on a stage prior to publishing. While this
approach has traditionally performed well, the increasing economic and
deadline-related pressures in these contexts have led to a greater occurrence
of mistakes in published content, sometimes with catastrophic consequences
for the public image of these companies. Taking this premise into account,
the objective of this research is to explore an analysis method for localized
content working with a case study approach. For this purpose, a sample of
15 blog posts published by Vogue will be analyzed, Vogue being the most
important fashion magazine in the world and a platform with global presence.
The posts analyzed belong both to the Spanish version of the blog and to several
English versions serving different locales. The result of this process allows us to
understand an internationalization and localization strategy of a major brand
and provides useful insights to easily improve quality assurance procedures in
global companies with a moderate investment of resources and tim. [-]
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Istanbul University Journal of Translation Studies, 17, 117-134Rights
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