Bibliometric analysis of the customer experience literature
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Otros documentos de la autoría: Gallardo-Garcia, Javier; Pagán Castaño, Esther; Sánchez-García, Javier; Guijarro-García, María
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comunitat-uji-handle2:10234/8645
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Bibliometric analysis of the customer experience literatureAutoría
Fecha de publicación
2022-11-11Editor
Taylor & FrancisCita bibliográfica
GALLARDO-GARCIA, Javier, et al. Bibliometric analysis of the customer experience literature. Economic Research-Ekonomska Istraživanja, 2023, 36, 2Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, ... [+]
This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, philosophy, management and psychology. The present analysis was performed using 1,358 articles published between 1996 and 2021 and indexed in the Web of Science (WoS) database. These articles were analysed using bibliometric methods. The analysis provides insights into the volume of publications, most cited articles and authors, most prolific institutions and countries, and keywords in CX research. The findings provide an up-to-date picture of CX as an academic concept. They also help identify new lines of research on CX and other associated concepts. [-]
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Economic Research-Ekonomska Istraživanja, 2023Derechos de acceso
ß2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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Excepto si se señala otra cosa, la licencia del ítem se describe como: ß2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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