Bibliometric analysis of the customer experience literature
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Other documents of the author: Gallardo-Garcia, Javier; Pagán Castaño, Esther; Sánchez-García, Javier; Guijarro-García, María
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Bibliometric analysis of the customer experience literatureAuthor (s)
Date
2022-11-11Publisher
Taylor & FrancisBibliographic citation
GALLARDO-GARCIA, Javier, et al. Bibliometric analysis of the customer experience literature. Economic Research-Ekonomska Istraživanja, 2023, 36, 2Type
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info:eu-repo/semantics/publishedVersionSubject
Abstract
This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, ... [+]
This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, philosophy, management and psychology. The present analysis was performed using 1,358 articles published between 1996 and 2021 and indexed in the Web of Science (WoS) database. These articles were analysed using bibliometric methods. The analysis provides insights into the volume of publications, most cited articles and authors, most prolific institutions and countries, and keywords in CX research. The findings provide an up-to-date picture of CX as an academic concept. They also help identify new lines of research on CX and other associated concepts. [-]
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ß2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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Except where otherwise noted, this item's license is described as ß2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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