Facebook: The Business of Web Ads and Data Processing
Metadatos
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Título
Facebook: The Business of Web Ads and Data ProcessingAutoría
Tutor/Supervisor; Universidad.Departamento
Georgantzis, Nikolaos; Universitat Jaume I. Departament d'EconomiaFecha de publicación
2022-11-30Editor
Universitat Jaume IResumen
This paper focuses on user information on the internet, specifically that which is
available to Meta along with a review of how it is obtained and classified for marketing.
Privacy policies and cookies for purposes ... [+]
This paper focuses on user information on the internet, specifically that which is
available to Meta along with a review of how it is obtained and classified for marketing.
Privacy policies and cookies for purposes other than those of the consumer along with
the scandals and controversies surrounding this.
A review of the historical context to get to the great power available to the company, the
regulations that accompany this process and its hardening in the wake of events in
which Meta has been involved.
Highlighting the voluminous data leak by Cambridge Analytica through its association
with Facebook for subsequent use for political purposes among others. And the
consequences of this.
Followed by a review of the European framework and the direction it decides to take in
the near future with regard to the rapid advances in technology and the need to protect
people in their browsing on the web.
Finally, a reflection on the reality we live in, the misinformation, numerous empty stimuli
accompanied by unnecessary consumerism and how unprotected we really are. In
order to give our time and security the importance it deserves. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Economia. Codi: EC1049. Curs acadèmic: 2021/2022
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- Grau en Economia [289]