The Representation of Gender Discrimination in Taylor Swift’s Music Video The Man. A Multimodal Critical Discourse Analysis
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comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/107304
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TFG-TFMMetadata
Title
The Representation of Gender Discrimination in Taylor Swift’s Music Video The Man. A Multimodal Critical Discourse AnalysisAuthor (s)
Tutor/Supervisor; University.Department
Martínez-Flor, Alicia; Universitat Jaume I. Departament de Traducció i ComunicacióDate
2022-06Publisher
Universitat Jaume IAbstract
In a society dominated by men, women have always been objectified
and regarded as inferior to men. Gender discrimination has been present in
the daily life of women for a very long time. The role of mass media has ... [+]
In a society dominated by men, women have always been objectified
and regarded as inferior to men. Gender discrimination has been present in
the daily life of women for a very long time. The role of mass media has been
crucial to shape society’s mind in believing men to be better than women. The
emergence of new technologies and new means of communication have
provided an effective tool to raise awareness on this discrimination. The aim
of this paper is to show how the issue of gender inequality is represented in
Taylor Swift’s music video The Man. In order to do so, the most important
scenes of the video portraying daily life discriminatory situations were
selected. Afterwards, both a Multimodal Critical Discourse Analysis and a
Multimodal Conversational Analysis have been carried out with the objective
to see how the different modes of communication i.e., speech, visuals, gaze,
and gestures come together to create meaning. The findings of the analyses
conducted on the music video show that gender discrimination is still a major
issue on the everyday life of millions of women and that there is still much
work to do in order to put an end to this problem. [-]
Subject
Description
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2021/2022
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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- Grau en Estudis Anglesos [352]