Marketing plan - Horbagon s.l
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Title
Marketing plan - Horbagon s.lAuthor (s)
Tutor/Supervisor; University.Department
Vidal-Meliá, LidiaDate
2022-06Publisher
Universitat Jaume IAbstract
Horbagon S.L. is a company dedicated to the transport of goods by road, specifically, to
the transport of all types of bulk goods. This company is located in Castellon and its main
business is focused on offering ... [+]
Horbagon S.L. is a company dedicated to the transport of goods by road, specifically, to
the transport of all types of bulk goods. This company is located in Castellon and its main
business is focused on offering its services to all interested clients both locally, nationally,
and internationally. This organization has more than thirty years of experience in the
sector and has always been characterized by offering a personalized service adapting
to the needs of its customers respecting the environment as much as possible.
From its beginnings to today, there have been major events that have sown uncertainty
within the company and have had to make decisions to always take advantage of
opportunities and try to become a leading company in the sector by exploiting the high
demand, above all, from the tile sector produced in Castellon.
Throughout this marketing plan, both the internal and external environments of the
company have been analyzed. In the first place, the internal environment has been
studied, where the mission, vision, and values have been described, in addition to
analyzing all the resources that the company has available to know the strengths and
weaknesses of the company.
Secondly, an analysis of the external environment has been made, differentiating the
macroenvironment from the microenvironment. Through the macroenvironment, we
have analyzed factors that do not directly affect the activity of the company and through
the microenvironment, we have focused on factors that constantly interact with the
company. With all this, we have detected different opportunities and threats.
With all this information, we have proposed 8 objectives to achieve in a period of one
year. These objectives will be achieved through different marketing strategies, as well
as the market penetration strategy to increase market share and profits, product
development strategy and differentiation strategy to improve positioning and be able to
stand out from the competition. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess