Marketing plan of Ecoalf
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Title
Marketing plan of EcoalfAuthor (s)
Tutor/Supervisor; University.Department
Palmi Collado, María ÁngelesDate
2022-06Publisher
Universitat Jaume IAbstract
Ecoalf is a Spanish slow-fashion company, with a mission and values that differentiate it from
other clothing brands, since all its products are ecological, high quality and highly durable. All
the raw materials ... [+]
Ecoalf is a Spanish slow-fashion company, with a mission and values that differentiate it from
other clothing brands, since all its products are ecological, high quality and highly durable. All
the raw materials used are 100% recyclable: waste from the bottom of the sea, recycled
polyester, recycled tires, etc.
Ecoalf obtained in 2018 the B-Corp Certificate, becoming the first Spanish brand to receive it.
This certificate identifies the company that creates a positive impact on society.
In recent years, society and companies have become aware of environmental problems and
a greater environmental concern has been perceived. This has affected people's consumption
habits, which consider the environmental impact of the products and the ethics of the
company. Therefore, many companies have had to adapt to this change.
In this marketing plan, we have carried out an internal analysis to study the resources and
capabilities of Ecoalf and external analysis of the micro- and macro-environment, as well as
the analysis of the main potential competitors of the company.
Subsequently, the objectives to be achieved and the actions to be carried out to achieve them
have been established. 12 actions have been proposed, most of which focus on promoting
the company.
Finally, these actions have been assigned a budget and a schedule to determine their
duration. Control methods have also been established for monitoring the objectives. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess