Cluster and innovation. The case of Pamesa ceramic tile company
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comunitat-uji-handle3:10234/97525
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Title
Cluster and innovation. The case of Pamesa ceramic tile companyAuthor (s)
Tutor/Supervisor; University.Department
Molina Morales, Francesc XavierDate
2022-06Publisher
Universitat Jaume IAbstract
The aim of this project is to learn about the concept of innovation and cluster in a business. I
have chosen Pamesa as the company to study, because it is the largest ceramic tile group in
Europe.
On the one hand, ... [+]
The aim of this project is to learn about the concept of innovation and cluster in a business. I
have chosen Pamesa as the company to study, because it is the largest ceramic tile group in
Europe.
On the one hand, innovation is a very important topic, because almost all businesses invest
in R+D activities. Here we will discuss both the theoretical concept of innovation and R+D in
the ceramic tile cluster.
In terms of the theoretical concept, it explains the various concepts of innovation and its
different typologies. In the innovation of the ceramic tile cluster, it explains decisions that
have had to be taken to be able to continue innovating in the sector.
In Pamesa, many R+D activities are carried out, so we have focused on the three most
important ones: marketing innovation, in which the marketing method is improved.
Process innovation, which improves the production method, and product innovation, which
improves the characteristics and performance of its products.
On the other hand, the concept of cluster explains the historical evolution of ceramics tile in
Castellón, as this area is the most important ceramic tile cluster in Spain.
Also, the concept of industrial district is introduced, which is similar to the cluster, it is a
specific territorial area of a community of people and industrial businesses.
In addition, the concept of cluster is related to a type of innovation, particularly, with green
innovation, since they are those ecological products that include technologies on the
environment.
Therefore, this innovation is related to the cluster, as it is a collection of ecological processes
that makes this interaction a network in which both product companies and local institutions
are involved.
As for the ceramic tile cluster, today there are many types of clusters at the international
level, such as Silicon Valley, Madrid Network and Hollywood.
But at the national level, the most important ceramic tile cluster is in Castellón. For this
reason, the main data of the Spanish ceramic sector are presented in this paper.
Finally, as mentioned above, Pamesa is the leading European producer and, on the other
hand, it accounts for 19% of the production of the Spanish ceramic tile sector. (Pamesa
Industrial Group, 2022).
The assignment of the work is as follows, the theoretical concepts of innovation and cluster
appear in the theoretical framework.
In the second section, the cluster and ceramic tile innovation, innovation and cluster in
Spain are discussed.
In the third section, the company Pamesa is explained, both the business group and its
commercial brand Pamesa Ceramica.
Finally, in the last section, innovation in Pamesa is described, specifically innovation in
marketing, processes and products. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess