Marketing plan - Bit2Me

Abstract

Bit2Me is a fintech company specialized in Blockchain technology. Specifically, it is the leading Spanish company in the cryptocurrency exchange sector. In recent years, there has been a growing interest in cryptocurrencies. The economic crisis coupled with the inflation present in the country has awakened the interest of the population to discover new ways to invest their money. With this marketing plan, I have the purpose of introducing this company to new territories and segments of the population that do not know about the cryptocurrency ecosystem. Likewise, we will emphasize its products and services that make it different from this competitive sector. First of all, an internal analysis of the company has been carried out to know the available resources, all accompanied by an external analysis of this sector, to analyze the competitors and habits of consumers in such an unknown sector. On the other hand, we have established a series of objectives that will help us to complete the plan, which we can highlight the increase in the volume of operations and international expansion into new territories. In order to achieve these objectives, we have decided to implement a series of 9 actions related to the 4 P's. Given that this is a large company, with a vision of international expansion, we have decided to propose a high budget according to the needs of the company. Finally, we have included a schedule showing the start and duration of each action mentioned. All this accompanied by a control guide with the objective of having a point of reference to achieve the proposed objectives.