International marketing plan to China of Segarra
Metadatos
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Título
International marketing plan to China of SegarraAutoría
Tutor/Supervisor; Universidad.Departamento
Irún Molina, BeatrizFecha de publicación
2022-06Editor
Universitat Jaume IResumen
Calzados Segarra is a footwear company with 140 years of experience, a company
that is synonymous with quality and guarantee. Where customers are satisfied thanks
to the consistency and good products of which the ... [+]
Calzados Segarra is a footwear company with 140 years of experience, a company
that is synonymous with quality and guarantee. Where customers are satisfied thanks
to the consistency and good products of which the shoes are composed. This is
something that makes a difference, as the shoes are made of top quality products such
as cowhide leather. Nowadays it is quite difficult to see that the shoes are made of this
type of products, as they are usually made with synthetic products of lower cost that
simulate the products of first quality. Therefore this is a differential fact that Calzados
Segarra has.
In this work directed exhaustively to sell our most select products to China, we have
made an internal analysis of the company to know first hand how the company is inside
and then an external analysis where we have seen mainly how the footwear sector is
nowadays and of course we have also analysed our competitors to see how they work
and we have also observed the consumer's behaviour directly.
Subsequently we have established 6 objectives that will help us to achieve our purpose
and also 11 actions that we are going to take in order to sell our products in China,
giving priority to enter fully into the digital world, in the young market and of course
investing in technological advances. Taking into account also the budgetary constraints
of the company as it is an SME, we have made a calendar where we see what our
actions are and for how long we will carry them out, the budget that it would cost us to
carry out the actions taking into account the above mentioned and finally also a control
to the objectives that we have proposed to ensure that we will achieve these
objectives. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess